On June 20th, the 2023 Reishi Culture Festival and High-Quality Development Conference for Reishi Industry opened in Pucheng County, Fujian Province, China. 

Nearly 400 experts, scholars, and industry representatives gathered together to explore the inheritance, innovation, and high-quality development of the industry of traditional Chinese medicinal materials such as Reishi mushroom produced in Fujian.  

This event was broadcast live simultaneously on Haibo TV, Fujian Release, Pucheng News and other platforms.

It has garnered over 1 million views online!

Highlights of the Event Onsite

Transforming “A Reishi Mushroom” into Pucheng’s New Business Card

“Pucheng County, as a national commodity grain base, is also one of the places of origin of organic Reishi mushrooms in southern China,” said Li Jiangping, Deputy Party Secretary and County Magistrate of Pucheng County, in his address. He further expressed the intention to capitalize on the deep processing of agricultural products and the transformation of resource advantages into industrial strengths, actively leverage the leading role of leading enterprises like GanoHerb Technology to expand the Reishi industry chain and value chain, and further scale up and strengthen the Reishi brand from Pucheng, aiming to enhance its market presence and influence.

Speech by Li Jiangping, Deputy Party Secretary and County Magistrate of Pucheng County

As the representative of the organizing party, Ye Li, Chairman of GanoHerb Group, welcomed the presence of the distinguished guests and expressed in his address that GanoHerb will continue to inherit and innovate the new connotations, new technologies, and new applications of Reishi culture, injecting stronger new vitality into rural revitalization and healthy China.

Speech by Ye Li, Chairman of GanoHerb Group

Wei Dunsheng, Member of the Nanping Municipal Government Party Group, attended the event and highlighted that Pucheng County is consistently expanding the Reishi industry. Leveraging leading companies like GanoHerb Technology, they are innovating the industrial development model to drive increased income and prosperity among villagers, effectively contributing to rural revitalization. He encouraged all practitioners to seize this opportunity, engage in extensive exchanges and learning experiences, accelerate the research and development of advanced processing technologies for Reishi, continuously promote the quality enhancement of the Reishi industry, delve deeper into the cultural significance of Reishi, and make Reishi more accessible to ordinary households.

Speech by Wei Dunsheng, Member of the Nanping Municipal Government Party Group

In his speech, Gao Maolin, President of the China Edible Fungi Association, expressed that GanoHerb, relying on Pucheng’s hosting of the Reishi Cultural Festival, will integrate the Reishi industry with historical and cultural development, fostering mutual promotion and win-win outcomes, which will further propel the high-quality development of China’s edible fungi industry and make new contributions to the construction of a strong nation in the field of fungi.

Speech by Gao Maolin, President of the China Edible Fungi Association  

In his speech, Chen Shaojun, former Vice Chairman of the Fujian Provincial Committee of the Chinese People’s Political Consultative Conference, emphasized that this Reishi Cultural Festival focuses deeply on the integration of Reishi culture and industry, telling the story of the ‘blessing’ culture from multiple perspectives, which will promote the inheritance of traditional Chinese medicine culture, drive the creative transformation and innovative development of the ‘blessing’ culture, and empower rural revitalization through the cultural industry.

Speech by Chen Shaojun, former Vice Chairman of the Fujian Provincial Committee of the Chinese People’s Political Consultative Conference

“The development of a city relies not only on the innovative development of talents but also on the prosperity of industries and the inheritance of culture.” Wu Minghong, a native of Pucheng and an Academician of the Chinese Academy of Engineering, as well as Member of the Standing Committee of the Party Committee and Vice President of Shanghai University, delivered a speech at the cultural festival, emphasizing the need to adhere to innovative development and the dual-driven approach of “industrialization + technologization” in order to usher in new models and prospects for the traditional Chinese medicine Reishi industry.”

Wu Minghong, an Academician of the Chinese Academy of Engineering and Member of the Standing Committee of the Party Committee and Vice President of Shanghai University, delivered a speech on the spot and jointly unveiled the “GanoHerb Technology Studio for Academician Wu Minghong” with Chairman Ye Li.

Academician Li Yu, a national model in poverty alleviation and an academician of the Chinese Academy of Engineering, sent a congratulatory video message during the opening ceremony. He introduced that Reishi mushroom is not only a medicine for disease prevention but also an emerging pillar industry in northern Fujian. Fujian’s Reishi enterprises, represented by GanoHerb, have taken a development path that ensures both economic and ecological benefits, adapting to local conditions and achieving high-quality development.

Speech by Li Yu, a national model in poverty alleviation and an academician of the Chinese Academy of Engineering

Famous writer Shen Shihao being interviewed by the female host on-site

New Product Launch by GanoHerb

The groundbreaking ceremony of GanoHerb Technology R&D Center was officially launched. In the future, this center will become a demonstration base for fungal science popularization, research and learning that integrates science, knowledge, fun and interaction.

GanoHerb joined hands with Lang Ping, the Health Ambassador of Reishi Cultural Festival, to provide ongoing support in promoting the culture of Reishi.

At the event, Lang Ping, Vice President of China Volleyball Association, was honored with the title of “Health Ambassador of Reishi Cultural Festival”, and introduced the “Pucheng Reishi,” promoting awareness of this traditional Chinese medicine treasure to a wider audience.

The People’s Government of Pucheng County awarded Lang Ping the health ambassador of this cultural festival.

After the launching ceremony, amidst enthusiastic cheers, Lang Ping was invited to GanoHerb Sci-Tech Exchange Center to meet with local student representatives and fans. At the event, the renowned Iron Hammer shared her experiences from her sports career, warmly posed for photos with the fans, and presented them with autographed volleyballs.

Lang Ping interacted and took photos with local student representatives and fans, presenting autographed volleyballs.

After the sharing session, fueled by curiosity about Reishi mushroom, Lang Ping walked into the national-level organic Reishi demonstration base, Ganoherb Jiumu Shanfang Reishi base, located in Pucheng to explore the mysteries behind the high-quality Reishi mushroom produced in Fujian province.

Lang Ping visited the organic Reishi base in Jiumu Shanfang, which was built by GanoHerb.

After experiencing firsthand the challenges behind the cultivation of a high-quality Reishi mushroom, Lang Ping became a fan of Reishi and expressed her hope that through this Reishi Cultural Festival, more people would love sports, gain knowledge about Reishi, understand the importance of health preservation, and strive for longevity. She emphasized that good health is a blessing.

Accompanied by Chairman Ye Li, Lang Ping had an in-depth understanding of the story behind GanoHerb’s organic Reishi.

Experts discussed the high-quality development of the Reishi industry.

At the high-quality development conference of the Reishi industry held in the afternoon, Lin Zhibin, Honorary Chairman of the Chinese Pharmacological Society, Sun Xiaobo, former Director of the Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences, and Ji Shen, Director of the Key Laboratory of Quality Control of Traditional Chinese Medicines under the National Medical Products Administration, delivered excellent keynote speeches on the topics of “Theory and Practice of Reishi in Disease Prevention and Treatment”, “Opportunities and Challenges in the Development of the Medicine and Food Homology Industry”, and ”Key Technology Research and Standardization System Construction for Quality Control throughout the Whole Traditional Chinese Medicine Industry Chain”.

Lin Zhibin, Honorary Chairman of the Chinese Pharmacological Society, made a keynote report on “Theory and Practice of Reishi in Disease Prevention and Treatment”.

Sun Xiaobo, former Director of the Institute of Medicinal Plant Development, Chinese Academy of Medical Sciences, made a keynote speech on “Opportunities and Challenges in the Development of the Medicine and Food Homology Industry”.

Ji Shen, Director of the Key Laboratory of Quality Control of Traditional Chinese Medicines under the National Medical Products Administration, made a keynote report on “Key Technology Research and Standardization System Construction for Quality Control throughout the Whole Traditional Chinese Medicine Industry Chain”.

In the salon session, experts engaged in discussions and exchanges on various aspects, including the whole Reishi industry chain, quality system standards, and circular economy development model in the Reishi Industry.

“Reishi, a treasure of China’s 5,000-year-old civilization, plays an irreplaceable role in the health and wellness industry.” Ye Li, Chairman of GanoHerb Group, the organizer, stated that they will further take the lead and continue to create the cultural IP of the “Reishi Cultural Festiva” through a new model integrating culture, industry, ecology, and technology, and promote the new connotations and applications of Reishi culture to more people nationwide and globally.

In addition, to fully showcase the natural beauty and cultural charm of Pucheng, and to delve deeper into Pucheng’s Reishi culture, GanoHerb also organized a variety of sub-events alongside the main events including high-quality Reishi eco-tours, mushroom strain tracing, Reishi garden party, and short video contest about searching for Reishi, allowing citizens to perceive the beauty of Reishi and understand its wonderful uses through interactive experiences,  and truly integrate traditional Chinese medicine culture into the public’s lives in the new era.