On September 16, the signing ceremony of the selected enterprises of the “National Brand Project Of Xinhua News Agency·Cutting-Edge Action in the Service Industry” was successfully held in Beijing. As a leading enterprise in China’s Reishi mushroom industry, GANOHERB was successfully selected. In the future, it will carry out in-depth cooperation with Xinhua News Agency on “Brand Building and Enterprise Innovation and Development” and work together to promote the Chinese national brand of Reishi mushroom to the world.

Zhang Yongping (middle), general manager of General Manager Office of Xinhua News Agency and related persons in charge took a group photo with the team of GANOHERB
 
The National Brand Project is a national-level communication project created by Xinhua News Agency to serve the strategy of Reinvigorating China Through National Brands project. The selected companies must meet various stringent conditions such as always adhering to “focusing on the central task and serving the overall interests”, consciously participating in and serving the national development strategy, having a strong sense of social responsibility, industry-leading independent innovation capabilities, higher social visibility and brand reputation and good corporate culture, promoting the spirit of craftsmanship, upholding Integrity management and abiding by the law, having an excellent quality that represents China’s manufacturing and China’s quality, and being enthusiastic about public welfare, actively implementing the National Targeted Poverty Alleviation Plan, and ranking in the forefront of the industry in terms of the comprehensive strength ranks.

Brand is an important means for enterprises to improve their comprehensive competitiveness. Being selected into the “National Brand Project of Xinhua News Agency ” this time confirms the leading position of the GANOHERB brand in the Chinese Reishi industry. The strong cooperation with Xinhua News Agency will further enhance the brand value and brand strength of “GANOHERB” and better demonstrate the brand charm of Chinese Lingzhi.

At the signing ceremony, Li Ye, president of GANOHERB group, was invited to introduce the basic situation of GANOHERB Group and talk about his “industrial dream” to the participants. He said that for many years, GANOHERB insisted on using product quality to speak, actively promoted the culture of Ganoderma lucidum, and twice led the development and revision of national standards for Ganoderma lucidum spore powder, and made the Ganoderma industry into a poverty alleviation industry, a people-enriching industry and a technology industry. At the moment, relying on the comprehensive service system of the “National Brand Project”, GANOHERB will seize the development opportunities of the traditional Chinese medicine industry to promote Chinese Reishi mushroom to the public with a global perspective.

President Li Ye was invited to the stage to tell his “industry dream”

At the ceremony, representatives of Xinhua News Agency News Information Center and Li Ye, president of GANOHERB group, signed a strategic cooperation agreement. This indicates that the two parties will conduct in-depth cooperations in the high-end think tank including information support services, originality  planning and promotion services, major event cooperation, and global promotion and communication.

 Xinhua News Agency News Information Center Representative and President Li Ye exchange the agreement 

Subsequently, Xu Yuchang, chairman and president of China Economic Information Service Co., Ltd., issued the Xinhua Credit Certificate to GANOHERB. It is reported that “Xinhua Credit” is a national credit information platform constructed and operated by the China Economic Information Service of Xinhua News Agency, and an important measure taken by Xinhua News Agency to fulfill the responsibilities of a member unit of the Inter-Ministry Joint Conference on Social Credit System Construction.

Xu Yuchang (left), Chairman and President of China Economic Information Service Co., Ltd., issued Xinhua Credit Certificate to GANOHERB

It is understood that the “National Brand Project of Xinhua News Agency ” has served Evergrande, Country Garden, JD.com, Gree, Suning, Moutai, Wuliangye, Bank of China, China FAW and other Fortune 500 companies in the world, China’s top 500 companies and industry-leading enterprises and regional outstanding brands. It aims to “serve the development of national enterprises and help the building of Chinese brands”.

Group photo of the participants after the signing ceremony