On the morning of May 12th, “The Great Tide Competes to See the Southeast” national converged media chief editors and reporters gathered at Pucheng GanoHerb, walked into the headwaters of the Three Rivers in Wuyi Mountain, traced the origin of GanoHerb’s Reishi culture, and jointly explored the “new quality productive forces” of GanoHerb’s “single Reishi”!
Haibao TV, iKan Live, and multiple provincial-level media outlets across China live-streamed simultaneously, with over a million netizens watching online!
1. First Stop of the Visit: Directly to the Reishi Base
Seeing is believing! The first stop of the visit was directly to the GanoHerb Jiumu Reishi Base located deep in the mountains.
This fully confirmed the reporters’ imagination of the growing environment for the “immortal herb” Reishi: clear water and blue skies, lush mountains and fields, and the sound of trickling water.
Staff explained the key aspects of organic Reishi cultivation.
Delving into the Reishi cultivation base, reporters got a close look at the adorable baby Reishi mushrooms.
Staff introduced GanoHerb’s “non-ground-touching” spore powder collection technology
The head of the base department introduced that this is among the first batch of Reishi bases in Fujian to pass the extended inspection for Traditional Chinese Medicinal Materials GAP, employing organic cultivation techniques throughout the entire process, without using pesticides or fertilizers, strictly adhering to the “one log, one Reishi” principle to ensure each Reishi fully absorbs nutrients. Through a fully traceable system, the safety and quality of Reishi products are ensured from the source!
2. Experiencing Reishi Cuisine and Sampling GanoHerb’s “Small Black Oil”.
After seeing the tangible Reishi, the reporters moved to the “GanoHerb Technology International Exchange Center” to immerse themselves in the diverse charm of Reishi culture.
This is a center for Reishi culture, research, and academia in Fujian and even across China. Every friend who visits GanoHerb gains a preliminary understanding of Reishi here.
The media interview group visited the GanoHerb Technology International Exchange Center.
“Reishi tea is slightly bitter on the first taste, but leaves a long-lasting sweet aftertaste,” in the Reishi exhibition hall, the interview group tasted several Reishi food products from GanoHerb, including Reishi tea, Reishi jujube cake, Reishi & American ginseng tea, 等. They also tried GanoHerb’s “Small Black Oil” (Second Generation Reishi Spore Oil). Compared to the first generation oil, the second generation Reishi spore oil contains higher effective ingredients and has stronger liver protection and nourishing effects.
Reporters tasted Reishi coffee and Reishi tea.
DIY Reishi bonsai making
3. Live Broadcast: The Origin of GanoHerb’s Reishi Culture and the Scientific Research Power Behind It.
For this event, GanoHerb Technology General Manager Zhang Qiaoxia was specially invited to the live broadcast studio to share more stories about GanoHerb Reishi with us.
GanoHerb Technology General Manager Zhang Qiaoxia in the live broadcast studio.
Through a live connection, the birth process of GanoHerb’s “Small Black Oil” was witnessed on site, as well as the quality commitment behind GanoHerb Reishi. Qualified Person Yang Juanjuan introduced that every batch of GanoHerb’s products must pass CNAS laboratory testing, and the test results are mutually recognized by over 100 accreditation bodies worldwide, aligning product quality with high international standards!
Live connection to the GanoHerb Professor Lin Zhibin Reishi Academic Achievement Hall.
Qualified Person Yang Juanjuan introduced the difference between sporoderm-broken and sporoderm-unbroken spore powder to everyone.
Reporters sampled GanoHerb’s “Small Black Oil” in the live broadcast studio.
この時, Sun Jie, Director of Pucheng County Agriculture and Rural Affairs Bureau, also appeared in the live broadcast studio to promote Pucheng’s local “Fu Jiu Wei” (Fujian Nine Flavors) specialty agricultural products. He stated that Reishi, as Pucheng agriculture’s golden calling card, has formed an industrial model of “geographical indication + brand + leading enterprise”, effectively driving rural revitalization and high-quality economic development.
Sun Jie, Director of Pucheng County Agriculture and Rural Affairs Bureau, promoted “Fu Jiu Wei” GanoHerb Reishi products.
近年では, relying on its industrial advantages, GanoHerb has formed a characteristic industrial cluster dominated by Reishi, and is accelerating the aggregation of new quality productive forces, continuously innovating the development and optimization of Reishi health products, promoting the high-quality development of the Reishi industry. This large-scale event where national converged media chief editors and reporters visited GanoHerb powerfully showcased GanoHerb’s brand strength as a leading enterprise in the Reishi industry, and also allowed more people to understand the cultural heritage of Reishi and appreciate GanoHerb’s Reishi!
It is reported that “The Great Tide Competes to See the Southeast” is hosted by the Radio News Program Committee of the China Association of Radio and Television Social Organizations and Fujian Provincial Broadcasting and Television Group. It involves national converged media chief editors and reporters visiting places like Fuzhou, Putian, and Nanping to conduct converged media interviews, deeply explore Fujian stories with depth and warmth, and seek out Fujian’s new quality productive forces. 将来, GanoHerb will continue to empower traditional industries with technology, injecting new momentum into the high-quality development of the Reishi industry.
National converged media chief editors and reporters took a group photo at GanoHerb.
